Brand and Advertising Strategy
In my role as a planner/strategist, I helped clients define how their ambition for growth could become a opportunity for creativity.

I was privileged to work with agencies at the top of their game, starting with Publicis hot-shop ‘Marcel’, CHE Proximity (at the time Agency of the Year from Mumbrella and Adnews) and finally with Cannes Global Independent Agency of the Year, the mighty and forever winning Howatson and Company.

I secured recognition at all major award shows, Effies, Cannes, D&AD, AWARD, Clios and so on, with particular highlights being a Bronze Effie for Aussie Home Loans, a Bronze Lion for 7-Eleven Body Scrub and Lions for Mastercard Touch.

My client list featured brands such as NRMA Insurance, Mastercard, Qantas, Telstra, 7-Eleven, Honda, American Express, Virgin Australia, Allianz, Tyro, Vanguard Australia and iSelect - plus many I’ve forgotten.