7-Eleven Summer
For almost 50 years, 7-Eleven has been an iconic part of the Australian summer. Heading into the 2021 Summer, and after a few ruined summers from bushfires, COVID lockdowns etc, customers were looking to make the most of every summer moment.

Based on a simple, enduring brand truth; 7-Eleven is open 24/7, the strategy sought to demonstrate the relevance of the brand positioning ‘Wonderfully Easier’ during summer.

As Adam Jacka, head of marketing said when the campaign launched;

“Whether it’s a pre-surf morning coffee or a refreshing smoothie with friends, an afternoon ice cream treat for the kids, or a late night dash for a Slurpee or party top ups, you can find one of more than 700 local 7-Eleven stores just around the corner ready to make it easier to Summer 24/7.”

Creative by Cass Jam, Fee Millist and Amy Weston