Containers for Change
Containers for Change is a container return scheme in Queensland encouraging return of recyclable drinks containers. Their stated aim is to create a circular economy of commodities such as plastic and aluminium, by reaching an 85% return rate of every container packaging sold in the state.
Launched a few years ago, the scheme was experiencing a deceleration in momentum - recruiting new users on the path to 85% was looking increasingly difficult. We worked with the executive team to understand the barriers to adoption and create a new behaviour change campaign intended to increase usage of the scheme.
Creative by Chris Andrews and Amy Weston
As a quasi-government agency, working with Containers for Change demanded much of the strategic process to guide creative work through their decision making and approval processes. The following 'Super summary' became instrumental in ensuring stakeholders across the organisation had a single reference point - a North Star - to guide us towards the outcome and get work in market.
Campaign
