Tyro
A challenger, startup disruptor that had lost its place as the natural alternative to the Big 4.
I helped this Australian payments company revamp its brand strategy, positioning, identity and marketing funnel around the simple promise of customer obsession.
A quirky, weird and wonderful world illustrating how industry-obsessed it is about small business customers to showcase their unified solution across payments, banking and lending.
‘Into business big time’ brings to life this customer obsession by highlighting Tyro’s extreme dedication to supporting Aussie merchants in running and growing their businesses.
Creative by 💕Richard Shaw💕 Jeremy Hogg, Simon Friedlander, Michael Kleinman and George Coltman
Brand films
The campaign marks a new era in the Tyro business with the payments company transforming its brand from the inside out.
As well as the advertising campaign, and entire refresh of the visual identity was undertaken, full of vibrant colour and high energy.
