Aussie Home Loans (work in progress)
Description will go here, strategy to come.
Creative by Benn Sutton, Grace O’Brien and Trent Michael, among many others
The creative idea was a media-led approach; a sponsorship with a major network to present a monthly scary-movie night called 'Full Moon Nights'.
When the moon's out, stay in.
Hype reel
Brand Films
To kick off Full Moon Nights, NRMA co-funded an original feature from internationally renowned artist and director Daniel Askill, a psychological thriller 'Lunacy'.
We promoted the movie's release and the ongoing monthly event in the classic style of cinema marketing, complete with strikingly art directed poster art and roll-call of the cast members.