I've assembled a small stable of epic partnerships with startups and VCs, driving revenue and customer growth.

No matter the engagement, I take responsibility for building the brand across every imaginable touchpoint and channel; GTM, sales enablement, prospecting campaigns and product marketing.

There's lots to do, it's exciting and there is opportunity everywhere. I’m having a bit of fun, which is nice.

  • As CMO of Mumba, I’m part of the c-suite leadership at this fast growing HR tech play. Mumba delivers clarity, simplicity and control to HR teams servicing large, distributed frontline teams.

    I own the full marketing stack, supporting GTM at every stage of the customer life cycle.

  • As B2B marketing lead, I’m helping Appetise monetise their 100,000 users. I’m razor focused on driving qualified, high converting leads to their founder-led sales teams. I ensure all marketing efforts drive a steady pipe of FMCG leaders seeking growth and insights from the meal-planning, basket-building recipe platform.

  • As a marketing consultant, I’m helping OIF build out their capability, refresh their brand positioning and deepen their content marketing playbook. I work in close consultation with the partners and in-house marketer to provide strategic leadership and execution oversight of the marketing function.

Work in
progress

I‘ve hit the ground running, with a very long to-do list;

  • Establish a marketing funnel

  • Refresh the identity, evaluate total rebrand

  • Brand positioning, value proposition and messaging

  • Audience strategy(s)

  • Update sales collateral (deck, brochures, etc)

  • Setup data and analytics, reporting cadence

  • BI dashboards

  • Content marketing ecosystem and automation

Person holding a smartphone displaying a custom app interface with options for channels, news, timesheet, settings, and search.
Abstract digital artwork with gradient colors blending from white to pastel pink, purple, blue, and yellow, labeled "Visual device The Mumba 'Clouds'" in the top left corner.
A geometric design featuring nested squares and diamonds in orange, blue, cyan, and purple against a black background.
Book cover with the title 'frontline by design' and subtitle 'Liberating deskless workers' time and talent'. Background features soft, gradient pastel colors.
A female healthcare worker in scrubs standing in a hospital corridor looking at her phone.
Diagram showing different gemstone cuts: Gold, Platinum, and Diamond, with their respective outline shapes and colors.
Three medical professionals in scrubs and masks standing in hospital corridor, engaged in conversation.
Diagram illustrating the problem we solve with a circular flowchart in purple, aqua, and orange arrows, centered around the question 'Stuck on the EX Transformation Roundabout?'. Beneath are key benefits with icons: overlapping squares for 'Effortlessly grow HR capability', upward arrows for 'Boost compliance and security', double arrows for 'Streamline frontline employee engagement', and circular arrows for 'Improve operational change management'.

I’ve only just started at Mumba, and there’s so much to do. I’ll be posting more updates here as we get into the transformation of the brand and building out the marketing ecosystem.