I've joined Mumba Cloud as Chief Marketing Officer.

Mumba is a super simple super app for frontline workers that makes work easier and life better. We're on a mission to enable deskless employees to connect, engage and thrive.

This mission has driven the development of the Mumba Front Door app, Mumba Cloud and an extensive library of add-ons. It's the ultimate employee app designed to revolutionise the HR function.

As CMO, I'm responsible for building the brand across every imaginable touchpoint and channel; GTM, sales enablement, prospecting campaigns and product marketing.

I've only just started, and there's lots to do. It's exciting.

Work in
progress

I‘ve hit the ground running, with a very long to-do list;

  • Establish a marketing funnel

  • Refresh the identity, evaluate total rebrand

  • Brand positioning, value proposition and messaging

  • Audience strategy(s)

  • Update sales collateral (deck, brochures, etc)

  • Setup data and analytics, reporting cadence

  • BI dashboards

  • Content marketing ecosystem and automation

I’ve only just started at Mumba, and there’s so much to do. I’ll be posting more updates here as we get into the transformation of the brand and building out the marketing ecosystem.