Blackhawk Pet Food Brand Strategy & Identity

For many passionate pet parents, their dog is a best friend, constant companion and closest confidant. It’s this fertile emotional territory that the new single organising idea grew from;

“Doing right by dogs”.

We finely crafted a new brand mark, photography and identity system to tell this story of real friendship, real care and real life. Of the best ingredients, and the real benefits they have on your dogs health and wellbeing.

A close collaboration with Jerome Lousick and Ali Ozden