Working with Navitas Group, an ASX 'Top 100' education provider, I led the relationship and project to develop a new strategy for one of their larger businesses, The Australian College of Applied Psychology.
This project was particularly rewarding because brand thinking led to real business transformation. At it's core, the project was about revitalising the brand to drive student acquisition - brand was seen as a way to turn around a struggling business.
The strategic review unearthed surprising yet compelling insights for the management team; that no matter what the discipline, from coaching to counselling, case management to youth work - their focus on applied psychology set them apart, and drove purchase.
This thinking then led a change of the business structure and product offering. Exactly the kind of outcome I was chasing when I got into the strategy game.
The result;
More students - 40% increase on enquiry at the next intake
for less marketing investment – $40 reduction on cost-per-acquisition
