Hello, I’m a strategist, creative, writer, talker, thinker and doer.
Previously, I was a creative leader, but a few years ago I shifted focus to strategy and moved into the world of advertising. 

Thus this website shows my 'old' design work, and my newer work strategic planning. Previously I've been Creative Director at Moon Group, THERE and Designworks, as well as Head of Design for Sony Australia. I began my career with Frost* Collective.

This pivot to strategy was all about getting closer to the client’s business, looking the problem square in the eye, then shining a light on the insight that makes a big idea clear, and irresistible. Driving this was my passion
for helping brands (and business) find the courage and clarity to change for the better.

Advertising client highlights include Nestle, Mondelez, NSW Government, Navitas, Virgin Active, Oneworld and Navitas.

I've completed significant brand and design projects for clients including Google, Victoria Government, 3M, CocaCola Amatil, Vodafone, Lend Lease, Westfield, Westpac, Stockland, Big W, Luxxotica, St Vincent’s Private Hospital and Macquarie Bank.

I discovered Graphic Design while studying Economics at University, and decided to switch career path. Thus, I’m a self taught designer, creative and problem solver, but with an aperture wider than the world of visual and advertising culture. 

That wider aperture was a gift, and a curse. As a designer, I wanted to immerse myself in clients more than creating imagery afforded me. A shift into advertising and strategy has allowed me many chances to draw upon my wide gamut of interests, passions and geek-crushes, of which I have many.

Below, see an incomplete map of my brain...