I'm a creative director, designer and writer with over 15 years experience doing, talking, thinking, making and designing.
Previously I've been Creative Director at Moon Group and War Design, Head of Design for Sony Australia. I began my career with Frost* Collective.
Currently I'm a Creative Director with Designworks, Australasia's largest strategic design and experience consultancy.
At Designworks, my role is to assemble and lead a team of designers, art directors, writers and technologists to orchestrate, align and bring brands to life both within organisations and across the entire customer journey.
I've completed significant brand and design projects for clients including Google, Victoria Government, 3M, CocaCola Amatil, Vodafone, Lend Lease, Westfield, Westpac, Stockland, Big W, Luxxotica, St Vincent’s Private Hospital and Macquarie Bank.
My approach is informed by an unexpected education studying Economics, combined with a passion for technology, brand and organisational culture. I've deliberately pursued a diverse career across branding, advertising, digital and 3D environments. Across all these disciplines, I've consistently produced award-wining work, recognised both locally and internationally by the D&AD, Cannes, SEGD and AGDA.
Earlier in my career I was recognised by the New York Art Directors Club as a Global Young Gun, amongst the top 50 creatives under 30 worldwide.
I've lectured and spoken on design and creativity in Australia and the UK, and has taught at the University of Technology, Sydney, and written on brand and design for a number of respected design journals and blogs locally and internationally.